Understanding wrinkles and taking targeted action

Wrinkles are a natural part of life, but they don’t have to dominate how our skin looks. If we understand the causes and types of wrinkles, we can effectively combat them in a targeted way, with the right care and a healthy lifestyle. And this is exactly where ADDS effect comes into play – an innovative beauty concentrate that delivers study-tested instant results.

Why do wrinkles form?

Our skin is multitalented: it protects us, renews itself continuously, and remains flexible. But over time, processes in the skin change:

Reduction of collagen and elastin:

Collagen and elastin are the building blocks that keep our skin firm and elastic. Once we reach the age of 25, their production begins to decline, causing tissue to lose stability and elasticity.

Loss of moisture:

With increasing age, the skin produces less hyaluronic acid which is known for its ability to bind moisture. This leads to drier skin and makes wrinkles visible.

Mechanical pressures:
Repeated movements such as laughing or frowning lead to expression lines that deepen over time.

External influences:
UV rays, environmental pollution and stress accelerate skin ageing.

What types of wrinkles are there?

Wrinkles form for various reasons which is why they all look different. The most common types are:

1. Expression lines (dynamic wrinkles):

• Examples: crow’s feet, (vertical) frown lines, laughter lines.
• Cause: repeated muscle movements.

2. Gravity wrinkles:

• Examples: nasolabial folds, marionette lines.
• Cause: the natural ageing process and the loss of elasticity.

3. Static wrinkles:

• Examples: forehead lines, wrinkles around the mouth,
• Cause: a combination of collagen reduction, loss of moisture, UV damage and smokingchen

4. Creasing:

• Examples: fine lines caused by a lack of moisture, often on the face or the chest (décolletage).

What’s an effective way to combat wrinkles?
ADDS effect is an effective beauty concentrate that targets the causes of wrinkles and achieves instantly visible results.

• 6 highly effective anti-wrinkle peptides: reduce wrinkles and fine lines with a Botox effect and boost collagen production.
• 2 % hyaluronic acid: delivers a rich supply of moisture and visibly plumps the skin.
• 1 % copper peptide: stimulates collagen synthesis and firms sagging skin.
• Paracress: has an instant firming effect, particularly on expression lines.
• Cornflower florescence: soothes the skin, has an antioxidant effect and leaves skin feeling supple.

Scientifically proven: ADDS effect’s instant results

The efficacy of ADDS effect was examined in an in-house study* conducted by the Research Centre. The results demonstrate impressive instant effects: after just 10 minutes wrinkles were seen to decrease in volume and depth by up to 72.6 % (⌀ 12.4 %), while a reduction of up to 60.7 % (⌀ 7.3 %) was measurable after 60 minutes. Skin already appeared significantly smoother after only 10 minutes.

*The study was conducted with 24 participants (average age: 44). ADDS effect was used once and undiluted on the right side of each participant’s face, while the left side remained untreated for control purposes. The results were documented with the help of 3D photo analyses of the face (after 10 minutes and after 60 minutes) and a questionnaire.